Agencies, not AI, are the real threat to advertising, says Sanjeev Jasani
AI-summarised brief · reviewed before publication
Sanjeev Jasani, ex-COO of Cheil India, argues that advertising agencies are the real threat to their own survival, not artificial intelligence. He claims AI exposes long-standing value gaps, where agencies prioritize billable hours over ideas and production over strategy. Younger professionals can deliver better work at a lower cost, highlighting the need for agencies to focus on creative value and strategy.