Counterpoint Research: iPhones made up four of the top five best-selling phones in Q4 2025

hardwarezone.com.sg Apr 10, 2026

Counterpoint Research: iPhones made up four of the top five best-selling phones in Q4 2025

Curated by Shubham · TechCapsules · Apr 10, 2026

AI-summarised brief · reviewed before publication

Counterpoint Research has released its Q4 2025 sales tracker, revealing Apple's iPhones dominated the market. The iPhone 17 Pro Max led the pack, followed by the iPhone 17, iPhone 17 Pro, and iPhone 16. Samsung's Galaxy A56 was the only non-Apple phone in the top five. iPhones made up half of the top 10 best-selling smartphones, driven by sustained demand for the iPhone 17 lineup during the year-end holiday season.

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iPhone Air successor with two cameras rumored for spring 2027

Apple is reportedly working on the iPhone Air 2, a successor to the iPhone Air, which debuted in September 2025. The new device is expected to launch in early 2027 with improved battery life and an ultra-wide camera, addressing key complaints from iPhone Air buyers. The iPhone Air 2 will likely be released alongside the iPhone 18 and iPhone 18e in the spring of 2027, following Apple's shift in iPhone release schedule. The device's specifications and timeline may change, but improved battery life and a second camera are expected.

💡 The iPhone Air 2's release could have significant implications for Apple's product lineup, particularly if it becomes an annual release. If successful, it could create a new tier in the iPhone lineup, potentially cannibalizing sales from the iPhone Pro and iPhone Fold models.

appleinsider.com · Jun 18

Apple’s AI agents in Xcode 27 make vibe coding easier

Apple has unveiled Xcode 27, a developer tool that integrates artificial intelligence (AI) to simplify the coding process. The new version of Xcode includes a Core AI framework that allows developers to use on-device AI models with ease, delivering strong performance through a modern Swift API. Xcode 27 also supports third-party AI models and enables developers to have conversations with AI agents, making it easier to create and edit code. This marks a significant shift in Apple's approach to AI, positioning it as a powerful extension of the coding process.

💡 Apple's emphasis on AI in Xcode 27 raises questions about the future of human interaction in app development. By portraying AI as a tool to augment human capabilities, rather than replace them, Apple may be trying to alleviate concerns about job displacement. However, the company's decision to showcase AI-generated apps and code may ultimately lead to a surge in "vibe-coded" apps, challenging the notion that human touch is essential in app development.

appleinsider.com · Jun 18

Pressure mounts for Apple to give unionized workers better options as Towson…

The Mayor of Baltimore has joined the chorus of critics urging Apple to reconsider closing its Towson store, which is set to shut down on June 20. The store, the first unionized Apple Store, is located in a failing mall and has limited options for its approximately 100 employees. The mayor and others are demanding that Apple either allow employees to transfer to nearby stores, open a new store in the area, or keep the Towson store open. Apple believes it is in the right, citing a contract provision that does not apply to unionized employees.

💡 The closure of the Towson store could be seen as a brazen attempt to punish unionized employees, damaging Apple's reputation and highlighting the company's willingness to prioritize profits over people.

techcrunch.com · Jun 18

AI is hurting Apple in more ways than one: it may force…

Outgoing Apple CEO Tim Cook has warned that the company's products, including the iPhone, may become more expensive due to a global shortage of memory chips caused by AI's insatiable demand for hardware. Cook described the situation as "unsustainable" and stated that price increases are "unavoidable," despite efforts to absorb the fourfold increase in chip costs since last year. The company is expected to launch its next iPhone in September, potentially allowing it to announce increased prices.

💡 Apple's struggle to cope with the memory chip shortage highlights the unintended consequences of AI's rapid growth, which is now putting pressure on the company's profit margins. As AI continues to drive demand for hardware, consumers may face higher prices for Apple products, forcing the company to reevaluate its AI strategy and pricing strategy.

appleinsider.com · Jun 18

How to update an iPad through the Mac’s Finder when Software Update…

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appleinsider.com · Jun 17

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💡 The sheer scale of the playlist highlights Apple Music's commitment to immersive experiences, blurring the lines between music and television. By creating a playlist that outlasts the show it's inspired by, Apple Music is redefining the way audiences engage with content.