EV Prices Are Falling, But Automakers Are Eating Nearly $8,000 Per Sale To Pull It Off
carscoops.com Apr 13, 2026

EV Prices Are Falling, But Automakers Are Eating Nearly $8,000 Per Sale To Pull It Off

AI-summarised brief · reviewed before publication

New electric vehicle prices have fallen 2.8% to $54,508, narrowing the gap with gas cars to $5,800, due to sales incentives averaging 14.6% of transaction price. Automakers are absorbing nearly $8,000 per sale to drive sales, while average new car transaction prices in the US have climbed to $49,275, with full-size trucks and SUVs remaining popular, and some brands like Porsche and Cadillac seeing significant price increases.