Tesla is sending its humanoid Optimus robot to the Boston Marathon
teslarati.com Apr 20, 2026

Tesla is sending its humanoid Optimus robot to the Boston Marathon

AI-summarised brief · reviewed before publication

Tesla's Optimus humanoid robot will appear at the Boston Marathon, stationed at the Tesla showroom on Boylston Street. The robot will cheer on runners and pose for photos with spectators, putting it in front of a massive public audience. Optimus was first announced in 2021 and has since appeared at several events, with Tesla planning to manufacture up to 1 million units annually. The display gives the public a low-pressure encounter with the robot.

💡 Why It Matters

  • · By showcasing Optimus at a high-profile event, Tesla generates buzz without incurring advertising costs.
  • · Elon Musk believes the robot program could drive 80 percent of Tesla's future value, making public exposure crucial for its success.