Fitbit Air leak points to a May launch and plenty of color options
AI-summarised brief · reviewed before publication
Google is reportedly set to launch the Fitbit Air, a screenless fitness tracker, on May 16. The device is expected to cost around $99, making it cheaper than Whoop's subscription-based hardware. The Fitbit Air will reportedly come in three main colors: Obsidian, Lavender, and Berry, and may include various band options. The device is expected to offer basic health tracking features without extra fees.
💡 Why It Matters
- · Google's Fitbit Air could disrupt the fitness tracking market by offering a low-cost, subscription-free alternative to Whoop's premium service.
- · This move could attract budget-conscious consumers who want to track their health without the added expense of monthly fees.