Shade lands $14M to let creative teams search their video libraries in plain English
AI-summarised brief · reviewed before publication
Shade, a New York-based startup, has secured $14 million in funding to develop a cloud storage platform designed for creative teams to easily store and search their media files. Founded by Brandon Fan and Emerson Dove in 2024, Shade aims to address the challenges of searching through large numbers of files, accelerated by AI-driven content generation. The platform is expected to help companies build workflows around their content.
💡 Why It Matters
- · AI video generation tools are producing content faster than creative teams can catalogue it — Shade's $14M bet is that natural language search is the only realistic way to find anything in a library that grows exponentially faster than any human can tag or organise it manually.