‘EVs have to be fun’: Kia lifts the lid on its wild Vision Meta Turismo concept that uses a joystick as a gear shifter
AI-summarised brief · reviewed before publication
Kia unveiled its Vision Meta Turismo concept at an 80th anniversary celebration in Yongin, Korea, showcasing a futuristic electric vehicle (EV) design. The car features a joystick as a gear shifter and a lounge-like interior inspired by gaming and racing simulators. Kia's design chief, Oliver Samson, aims to bring back a sense of joy and theater to the EV market with this concept, hinting at future design language for the company.
💡 Why It Matters
- · The Vision Meta Turismo concept signals a shift towards more immersive and engaging EV designs, potentially appealing to a younger generation accustomed to virtual experiences.
- · By incorporating gaming elements, Kia may be able to differentiate its brand and create a new standard for EV interiors.