Google TV has taken over Europe, and that’s probably not changing anytime soon
AI-summarised brief · reviewed before publication
Google TV has surpassed Samsung's Tizen as the largest smart TV platform in Europe, with a peak of nearly 33% market share in 2024. Although its market share has slipped to under 32% in 2025 and is expected to decline further, Google TV is likely to retain its top spot. Other platforms, including VIDAA and TiVo OS, are growing, but Google TV's dominance is expected to continue.
💡 Why It Matters
- · Google TV's strong position in Europe is bolstered by its partnership with TCL, the world's leading TV brand.
- · Its struggles in North America, where it holds less than 10% market share, highlight the platform's regional strengths and weaknesses.