Google expands ‘Preferred Sources’ to everyone so you actually see your favorite sites
9to5google.com Apr 30, 2026

Google expands ‘Preferred Sources’ to everyone so you actually see your favorite sites

AI-summarised brief · reviewed before publication

Google has expanded its "Preferred Sources" tool to all users worldwide, allowing individuals to see more frequently the news sites they prefer and trust. The feature, initially launched in 2025, gives users control over the news they see on Search by letting them choose the outlets and sites they want to appear more often in Top Stories. Users can access their preferences at google.com/preferences/source and have already selected over 200,000 unique sites.

💡 Why It Matters

  • · Google has spent the past year draining traffic from news sites with AI Overviews that answer questions without sending clicks anywhere.
  • · Preferred Sources is a small but notable gesture in the opposite direction — letting users explicitly surface the publishers they value, at exactly the moment those publishers most need the lifeline.