Adobe Launches Firefly Mobile App for AI-Powered Image and Video Creation
Jun 18, 2025

Adobe Launches Firefly Mobile App for AI-Powered Image and Video Creation

AI-summarised brief · reviewed before publication

Adobe has introduced its Firefly mobile application, bringing advanced AI-driven creative tools to iOS and Android devices. This standalone app enables users to generate and edit images and videos directly on their smartphones, eliminating the need for a laptop or web browser. The app integrates Adobe’s proprietary AI models alongside third-party models like Imagen 3, Veo 2, Flux 1.1 Pro, and others, offering a comprehensive suite of creative capabilities under one platform. The Firefly app empowers users with tools such as text-to-image, text-to-video, and image-to-video generation. Key features include Generative Expand, which allows users to increase the size of an image, Generative Remove for deleting unwanted objects, and Generative Fill for seamless content addition. Additionally, the app supports “Scene to Image,” a beta feature that generates high-quality 3D scene images, enhancing creative flexibility for both short- and long-form video content. Available for download on the App Store and Google Play Store, the Firefly app offers free access with limited features, while Creative Cloud Pro subscribers gain full access to its latest tools and AI models. This mobile release marks a significant step in Adobe’s mission to make generative AI accessible to creators on the go, streamlining workflows and fostering creativity with commercially safe outputs. The app’s launch aligns with Adobe’s broader strategy to integrate Firefly’s capabilities across its Creative Cloud ecosystem, including apps like Photoshop, Premiere Pro, and Adobe Express. By bringing these tools to mobile devices, Adobe aims to cater to professionals and enthusiasts seeking efficient, high-quality content creation on the move.