Google flips the script, reportedly considers putting ads in Gemini app
AI-summarised brief · reviewed before publication
Google's parent company Alphabet considers putting ads in the Gemini app, with chief business officer Philipp Schindler stating ads can be valuable if done well. The company reported strong Q1 growth, with $109.9B in revenue, and is doubling down on AI. Ads in AI Overviews are already present, and Schindler believes the same format could work in Gemini. The decision is not final, with Schindler saying plans will be shared at the right moment.
💡 Why It Matters
- · Google's potential move to add ads to Gemini raises questions about the balance between helpful commercial information and overwhelming users with more ads.
- · The success of ads in AI Overviews could be a key factor in determining the outcome.