Nissan to Produce ICE Trucks & SUVs Instead of EVs in USA
AI-summarised brief · reviewed before publication
Nissan has cancelled plans to produce electric vehicles in the US, instead opting to manufacture gas-powered trucks and SUVs, including the Xterra and Frontier, at its Mississippi factory, citing market conditions and customer demand, a shift from its 2021 plan to invest $500 million in EV production, which would have made its electric vehicles more competitive in the US market, now the company will focus on body-on-frame vehicles.
💡 Why It Matters
- · Nissan's reversal is a significant retreat for a brand that was once an EV pioneer — the Leaf was the world's first mass-market electric car.
- · Pivoting its US factory back to gas-powered trucks and SUVs reflects the brutal reality facing automakers right now: EV demand in America has grown slower than expected, tariffs have disrupted supply chains, and body-on-frame trucks remain the most profitable vehicles in the US market.
- · For consumers hoping for more affordable EV options, one fewer manufacturer competing in that space means less pressure on pricing overall.