Doordash adds AI tools to speed up merchant onboarding, edit photos of dishes
techcrunch.com May 4, 2026

Doordash adds AI tools to speed up merchant onboarding, edit photos of dishes

AI-summarised brief · reviewed before publication

DoorDash has introduced AI-powered tools to simplify the onboarding process for merchants, enhance their online presence, and streamline their marketing efforts. The new features include an AI-powered onboarding tool, photo editing capabilities, and a website builder. The company has also revamped its video library and added a marketing campaign builder. These tools aim to reduce friction and help merchants focus on their core business.

💡 Why It Matters

  • · DoorDash's new features could significantly boost order conversion rates for merchants, with a test showing an average rate of nearly 10%.
  • · By automating content creation and email outreach, merchants can save time and resources, ultimately driving business growth and increasing their competitiveness in the market.