Tesla owners keep coming back for more
teslarati.com May 5, 2026

Tesla owners keep coming back for more

AI-summarised brief · reviewed before publication

Tesla has won the "Overall Loyalty to Make" award for the fourth consecutive year, based on S&P Global Mobility's analysis of 13.6 million new retail vehicle registrations. The award reinforces Tesla owners' willingness to return, with the brand also winning awards for Ethnic Market Loyalty to Make and Highest Conquest Percentage. Tesla's retention rates among Asian and Hispanic households are significantly higher than national averages.

💡 Why It Matters

  • · Tesla's loyalty is rooted in its reliable Supercharger network and continuous software updates, making it a benchmark for the industry.
  • · Its ability to retain owners across demographics adds significance to its win, showcasing its broad appeal.