How Proshort is turning AI into a real-time sales coach

yourstory.com May 6, 2026

How Proshort is turning AI into a real-time sales coach

Curated by Shubham · TechCapsules · May 6, 2026

AI-summarised brief · reviewed before publication

Gaurav Mishra founded Proshort in 2022, leveraging generative AI to address sales team operational gaps. Mishra, an IIT Delhi graduate with nearly three decades of consumer technology experience, created an AI-powered "super coach" for sales professionals. The platform analyzes sales calls and conversations, providing real-time guidance and feedback to improve sales win rates, with some case studies showing up to 20% improvement and 10 hours of weekly time savings.

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