Xbox continues its brand refresh with a slick new boot-up animation that leans into nostalgia and the return of “Team Green”
AI-summarised brief · reviewed before publication
Xbox is introducing a new boot-up animation that pays homage to its nostalgic "Team Green" branding. The sleek design, set to debut next Wednesday, has been revealed by Asha Sharma, the company's new leader. The move is part of a broader effort to revamp the Xbox brand, which has shifted towards a more minimalist aesthetic in recent years. The new animation also features a familiar sound reminiscent of the Windows 98 boot-up sound.