TechCapsules

AI-summarised brief · reviewed before publication

Google has launched Doppl, a new experimental app that utilizes artificial intelligence to allow users to visualize how different outfits might look on them. The app is currently available on iOS and Android in the United States. Doppl is designed to enable users to virtually try on outfits on a digital version of themselves. To use the app, users must first upload a full-body photo of themselves. They can then use photos or screenshots of different outfits to virtually try them on. These images can come from various sources, such as a photo of an outfit seen at a thrift store or on a friend, or even a screenshot of an outfit seen while scrolling through social media. Once a user selects an outfit they want to visualize, Doppl creates an image of a virtual version of themselves wearing the outfit. The app can also convert these static images into AI-generated videos, providing a better sense of how the outfit would look on the user in real life. Users can save their favorite looks and browse through all of their other virtual try-ons. Additionally, they can share their preferred looks with others. Google notes that Doppl builds on the recently launched capabilities of Google Shopping, which also allows users to try on clothes virtually. By launching this feature as a standalone app, Google aims to make the functionality more accessible and user-friendly. With Doppl, Google is further expanding its presence in the e-commerce and fashion spaces, offering users a unique and innovative way to explore fashion options from the comfort of their own devices. As the app continues to develop and evolve, it will be interesting to see how Doppl impacts the way people shop for and interact with fashion. IMAGE CREDITS: GOOGLE