Spotify’s launches a Wrapped-style recap of your entire listening history
AI-summarised brief · reviewed before publication
Spotify is launching a limited-time feature to celebrate its 20th anniversary, providing users with a personalized recap of their listening history. The feature, available worldwide for six weeks, reveals facts about users, including their favorite artists, first streamed song, and most-streamed songs. Users can access the feature by searching for "Spotify 20" or "Party of the year(s)" or by visiting a specific link. The feature also generates a personalized playlist of users' top 120 songs and allows users to share their stats and playlists on social media.
💡 Why It Matters
- · Spotify's 20th anniversary celebrations are a testament to the platform's enduring popularity.
- · The company's ability to create engaging experiences like this one has helped it maintain a strong user base, with over 200 million users engaging with Wrapped 2022 within the first 24 hours.