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Apple Unveils Revamped Perth City Store in Historic Commonwealth Bank Building
Jun 27, 2025

Apple Unveils Revamped Perth City Store in Historic Commonwealth Bank Building

Curated by · TechCapsules ·

AI-summarised brief · reviewed before publication

Apple has officially opened its latest retail store in Australia, located in the historic Commonwealth Bank Building in Perth City. This new store, which was previously situated at a different location in Perth, offers customers a unique shopping experience with features tailored to the region. In an effort to elevate the shopping experience for local customers, Apple worked to restore and highlight the building's heritage features, including marble tiling, ceilings, and plaster columns. According to Deirdre O'Brien, Apple's Senior Vice President of Retail and People, the goal was to "bring the transformative benefits of Apple innovations to even more customers in the community and further elevate a world-class shopping experience." This Apple Perth City location boasts several firsts for the region. Customers can now take advantage of an Apple Watch try-on and guided lesson area, as well as an Apple Pickup location. Additionally, the store offers a range of Today at Apple sessions, where customers can learn new skills such as drawing on an iPad or taking better photos with their iPhone. The Apple Perth City store opened its doors to customers for the first time on June 27 at 9:00 a.m. local time.

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