TechCapsules

AI-summarised brief · reviewed before publication

In a bid to avoid further fines from the European Union, Apple has announced changes to its developer policies, specifically regarding steering and transaction fees, just ahead of the deadline to comply with the EU's Digital Markets Act. The move comes after Apple received an initial fine of $570 million in April and faced the prospect of even higher fines if it failed to comply with the EU's regulations. The changes, which took effect on June 26, are aimed at bringing Apple's App Store in line with the EU's requirements. According to Apple, the changes fall into two main categories. The first pertains to steering compliance, which previously prohibited developers from directing users to external websites or alternative payment platforms. Under the updated rules, developers are now allowed to publicize offers across all channels, including email, social media, and websites. The second area of change concerns the fees Apple charges developers. While the exact details of the fee structure have not been disclosed, Apple's updated policy is expected to reduce the fees charged to developers operating in the EU. In a statement, Apple expressed disagreement with the EU's requirements and announced plans to appeal the decision. Despite this, the company has updated its Developer website to reflect the EU-specific changes and is offering developers the opportunity to request a 30-minute online appointment to ask questions and provide feedback. The European Commission will ultimately determine whether Apple's changes are sufficient to avoid further fines. If deemed satisfactory, Apple may be able to escape additional penalties. However, the company's decision to appeal the EU's decision suggests that this may not be the end of the matter.