Even GoPro is pivoting to defense
techcrunch.com May 15, 2026

Even GoPro is pivoting to defense

AI-summarised brief · reviewed before publication

GoPro, the action camera company, is exploring defense and aerospace market opportunities after struggling with declining sales and increasing losses. The company's stock price nearly doubled after announcing the pivot, but has since fallen back. GoPro has hired investment bank Houlihan Lokey to evaluate a potential sale and other strategic alternatives, following several unsolicited inquiries from parties in various sectors. The company is laying off a quarter of its workforce, which has shrunk to over 600 workers, and is navigating a more volatile market. Its financials are deteriorating, prompting consideration of a sale.