I reckon Asha Sharma wants to give Xbox its exclusive games back — but these PlayStation comments reveal why Microsoft probably won’t let her
AI-summarised brief · reviewed before publication
Xbox CEO Asha Sharma has expressed interest in bringing back exclusive games to the platform, citing her background in exclusivity deals at Instacart. However, the pursuit of a 30% gaming margin led Xbox to release its games on other platforms, decreasing the platform's desirability. The video game industry is facing a macroeconomic nightmare, with a component shortage and increasing prices affecting console sales. Xbox, PlayStation, and Nintendo are struggling to procure stock, and the demand for hardware is impacted by the high prices. Sharma's plans may be hindered by Microsoft's priorities, including its hyperscaler ambitions, which are allocating resources away from Xbox.
💡 Why It Matters
- · Microsoft's allocation of resources to Azure over Xbox sabotages the platform's ability to procure memory at a reasonable price, creating a self-fulfilling prophecy that undermines Xbox's viability.
- · The component shortage and price increases also limit Sharma's ability to create desire and market exclusive content for Xbox.
