Marketing operating system Nectar Social raises $30M Series A led by Menlo

techcrunch.com May 17, 2026

Marketing operating system Nectar Social raises $30M Series A led by Menlo

Curated by Shubham · TechCapsules · May 17, 2026

AI-summarised brief · reviewed before publication

Nectar Social, an AI-powered marketing platform, has raised $30 million in a Series A round led by Menlo Ventures. The company, founded by sisters Misbah and Farah Uraizee, provides an agentic operating system for marketers, utilizing autonomous AI agents to manage social activity, moderation, and commerce conversations. With data partnerships with Meta and Reddit, Nectar Social enables brands to pool data from various platforms into one place. The funding will be used to expand and hire more staff across applied AI, engineering, and go-to-market teams, with clients including Liquid Death, Figma, and e.l.f Beauty, and other investors like Kinship Ventures and True Ventures.

💡 Why It Matters

· Nectar Social's funding underscores the growing importance of autonomous AI in marketing operations, as brands struggle to manage conversations across multiple social platforms.
· By building an operating system that streamlines these efforts, Nectar Social is poised to capitalize on the shift of buying conversations into social media.

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