Crave to add podcasts in push towards ‘all-in-one entertainment’ experience

mobilesyrup.com May 22, 2026

Crave to add podcasts in push towards ‘all-in-one entertainment’ experience

Curated by Shubham · TechCapsules · May 22, 2026

AI-summarised brief · reviewed before publication

Crave has announced plans to introduce video podcasts as part of its goal to create a seamless, all-in-one entertainment experience. The streamer will offer podcasts in both English and French, with some titles coming through a partnership with iHeartRadio Canada. No launch date has been confirmed, but Jerrell Jimerson, Bell Media's senior vice-president, stated that podcasts will be available "soon." This move is part of Bell's efforts to keep up with evolving consumer habits and provide a more diverse content suite.

💡 Why It Matters

· By expanding into video podcasts, Crave is poised to capitalize on the growing demand for on-demand content and stay competitive with rival streamers.
· The move also underscores Bell's commitment to promoting Canadian creators and content, which could help the company tap into a sense of national pride and loyalty among Canadian viewers.

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