Former Apple designer’s take on Ferrari will upset fans of the vehicle brand
AI-summarised brief · reviewed before publication
Jony Ive's design company, LoveFrom, has unveiled the Ferrari Luce, an all-electric four-door vehicle designed in partnership with Ferrari. The car's interior features a unique mix of old and new elements, including an OLED center display and physical switches. However, the exterior design has been met with criticism, with many noting that it lacks Ferrari's traditional DNA. The vehicle has a drag coefficient lower than any other Ferrari and is priced at approximately $640,000. It is set to debut in Europe in 2026 and in the US in 2027. The design is a significant departure from traditional Ferrari styles.