Retailers Get New AI Tools To Connect Online And Physical Shopping
AI-summarised brief · reviewed before publication
Retailers are investing in AI-powered shopping tools to connect online and physical customer experiences. Israeli fintech company Nayax has launched a new AI-driven product discovery and personalisation platform to unify customer data and shopping behaviour across channels. The platform combines shopper data to deliver real-time recommendations and personalised experiences, addressing retail's technology headaches of fragmented customer data.
💡 Why It Matters
- · Nayax's platform gives retailers a complete view of their customers, allowing them to boost conversion rates and customer lifetime value.
- · This fills a significant gap in the market where shoppers' expectations are not being met by siloed systems.