Firms preparing for customers to use AI agents for investing, shopping: BMO exec
AI-summarised brief · reviewed before publication
BMO Financial Group's chief artificial intelligence officer, Kristin Milchanowski, is preparing for a world where individuals use AI agents for shopping and investing. She predicts people will use AI-based agents for these tasks within six months. Agents are autonomous software that can carry out duties on behalf of a user, reducing time spent on tedious tasks. Milchanowski's comments were made at the All In conference during Toronto Tech Week, highlighting the need for companies to cater to both humans and agents.
💡 Why It Matters
- · As AI agents become more prevalent, companies must adapt their marketing strategies to target these autonomous software programs.
- · This shift requires a fundamental change in how consumer-facing companies interact with their customers.