Woolies’ hi-tech move for superfood
AI-summarised brief · reviewed before publication
Woolworths is implementing virtual reality headsets across the avocado supply chain to improve quality and efficiency. The technology, funded by Hort Innovation, will be used to train orchard and supermarket staff, including seasonal fruit pickers and packers. The program aims to standardize training and deliver a more consistent eating experience for consumers. Woolworths will start using the VR headsets in 1100 stores from July 1, with up to 18,000 staff to be trained. The technology provides instructions, tips, and tests on how to handle the fruit, from orchard to store. The program has been in development for a year and was launched in Adelaide.
💡 Why It Matters
- · Standardized training through virtual reality can reduce waste and improve the quality of avocados, enhancing the consumer experience.
- · By investing in this technology, Woolworths demonstrates its commitment to supporting innovative approaches in the horticulture industry.