Google will let websites opt-out of AI Mode & Overviews in Search
AI-summarised brief · reviewed before publication
Google is introducing a new opt-out feature for websites to control their appearance in AI Mode and AI Overviews in Search results. The feature, available in the Search Console tool, allows publishers to determine whether their sites are used by AI Mode and AI Overviews, independently of regular Search results. Sites that opt out will not receive traffic from AI Overviews, but will continue to appear in regular Google Search results. The new control and metrics are being tested with a subset of website owners in the UK before a global rollout.
💡 Why It Matters
- · The opt-out feature gives publishers more control over their content's usage in AI-driven Search results, potentially reducing the spread of misinformation and allowing them to maintain their brand's integrity.