Latest Apple privacy on iPhone ad takes direct shots at Chrome
appleinsider.com Jun 4, 2026

Latest Apple privacy on iPhone ad takes direct shots at Chrome

AI-summarised brief · reviewed before publication

Apple has launched a new ad as part of its ongoing "Privacy, That's iPhone" campaign, targeting surveillance capitalism and promoting the privacy features of Safari on iPhone. The ad, titled "Privacy on iPhone: Safari helps block data trackers," features comical characters dressed in chrome, symbolizing online trackers, which disappear when users switch to Safari. Apple is highlighting its key talking points around Safari, including its default blocking of third-party cookies and features like Intelligent Tracking Prevention and iCloud Private Relay.

💡 Why It Matters

  • · Apple's aggressive stance on privacy is likely to be a major focus at WWDC2026, where the company will showcase its AI capabilities, particularly Apple Intelligence.
  • · By emphasizing the importance of privacy in AI development, Apple aims to reassure customers that their data is secure, setting itself apart from competitors in the tech industry.