Meta mercifully spun out VR fitness game Supernatural instead of just killing it
techcrunch.com Jun 4, 2026

Meta mercifully spun out VR fitness game Supernatural instead of just killing it

AI-summarised brief · reviewed before publication

Meta has decided to spin off its VR fitness game Supernatural into an independent company called Supernatural Health, following a public outcry from users who feared the app's demise. The game, which made working out feel fun and accessible, was acquired by Meta in 2023 as part of an $400 million deal. Despite Meta's initial decision to stop adding new content and lay off much of its VR team, the company has now allowed the original founders to take over the app and continue its development.

💡 Why It Matters

  • · The decision to spin off Supernatural is a rare display of mercy from Meta, a company that has faced criticism for its handling of VR and metaverse projects.
  • · It highlights the power of community pressure and the importance of preserving user-driven initiatives in the tech industry.