TechCapsules

AI-summarised brief · reviewed before publication

Xbox CEO Asha Sharma emphasized the importance of exclusives in defining the Xbox platform, stating that to become a great publisher, Xbox must have exclusive content and services. Sharma noted that while reaching large audiences is crucial, exclusives are necessary for the platform's growth. She acknowledged the challenges of balancing exclusivity with the need to sell games, citing the example of a massive franchise like Call of Duty, which sells 15 to 30 million copies annually. Sharma's comments suggest that Xbox is reevaluating its approach to exclusives, potentially exploring new strategies to drive hardware sales and platform growth. The company's focus on exclusives may lead to more titles being exclusive to the platform, giving gamers a reason to choose Xbox over competitors.