Filtr is a new privacy tool that blocks ads in almost every iPhone and Mac app
AI-summarised brief · reviewed before publication
Filtr, a new privacy tool, has been developed to block ads in almost every iPhone and Mac app. Created by Kaylee Serena Calderolla, the developer behind Wipr, a popular Safari browser ad blocker, Filtr uses Apple's URL filters feature to block access to certain websites or domains at the network level. This device-level ad blocker works across all of Apple's main products, including iPhones, iPads, and Macs, providing a cleaner browsing experience and enhanced online security.
💡 Why It Matters
- · The widespread adoption of Filtr could fundamentally alter the way advertisers track users across apps, potentially limiting their ability to collect personal data.
- · By blocking ads at the device level, Filtr may also reduce the financial incentive for app developers to include invasive tracking mechanisms, leading to a more private online experience.