As VC-backed e-bike startups went bankrupt, bootstrapped Lectric grew
techcrunch.com Jun 6, 2026

As VC-backed e-bike startups went bankrupt, bootstrapped Lectric grew

AI-summarised brief · reviewed before publication

Lectric eBikes has launched three new brands, despite the wave of bankruptcies in the e-bike sector. The company has invested $10 million in these initiatives, including a Juiced Bikes relaunch, a new Juiced Powersports brand, and a premium adventure brand called Monarc. Lectric's CEO, Levi Conlow, believes the market is not saturated and notes that the company had its biggest sales month ever, selling almost 30,000 bikes. The company's bootstrapped approach and focus on profitability have allowed it to expand while others have struggled. Lectric has sold 150,000 units in 2025 and attracts 2-4 million visitors to its website monthly.

💡 Why It Matters

  • · Lectric's expansion strategy offers a unique playbook for hardware startups, demonstrating that bootstrapping and prioritizing profitability can be a successful alternative to venture capital funding.
  • · By keeping its brands separate, Lectric can cater to specific customer needs without diluting its core brand.