Could BYD Buy Maserati?
cleantechnica.com Jun 7, 2026

Could BYD Buy Maserati?

AI-summarised brief · reviewed before publication

BYD Executive Vice President Stella Li expressed interest in Maserati, stating the brand is "very interesting" to the company. As a key figure in BYD's leadership, Li's comments suggest the company may be considering acquiring Maserati. The potential acquisition could help BYD expand its presence in Europe and globally, leveraging Maserati's premium brand reputation. However, Maserati COO Santo Ficili has stated that the company is "not for sale." The possibility of a deal remains, with BYD potentially seeking to utilize Maserati's brand to grow its market share and bypass tariffs on Chinese-produced electric vehicles, with a notable example being Geely's acquisition of Volvo Cars, which has been successful, and this move could be a strategic play for BYD to establish itself in the European market.

💡 Why It Matters

  • · Acquiring Maserati would give BYD a significant foothold in the European market, allowing it to compete more effectively with established brands.
  • · Stella Li's deliberate comments suggest a strategic interest in the brand, potentially paving the way for a future deal.