malaymail.com
Jun 7, 2026
US gamers are getting older, with average player now aged 37, report finds
AI-summarised brief · reviewed before publication
The average American video game player is now 37 years old, up from 29 about two decades ago, according to the Entertainment Software Association's annual Essential Facts report. The industry has seen activity climb back to its highest levels since the pandemic-era boom, with 67 percent of Americans playing video games for at least an hour a week. The report challenges stereotypes about who plays games, with more than half of players being 35 or older and women making up 46 percent of players. Revenues have rebounded to $60.7 billion in 2025, the highest point since 2021. The industry's recovery and demographics are notable.
💡 Why It Matters
- · Older gamers bring a new level of maturity and purchasing power to the industry, shifting the market's focus towards more complex and nuanced games.
- · The industry's self-regulation efforts have also earned it credibility with lawmakers, distinguishing it from social media platforms.
