“We’re rethinking everything”: Rising costs force Xbox to reconsider future hardware as current consoles are “outstripping supply”
AI-summarised brief · reviewed before publication
Xbox's Chief Strategy Officer, Mathew Ball, revealed that demand for the company's current consoles, the Xbox Series X and Series S, is outstripping supply. Ball stated that the company is producing consoles as quickly as possible, but faces a severe limitation in doing so. This comes as Xbox is rethinking its future hardware, particularly Project Helix, a PC and console hybrid, to make it more affordable and flexible in response to rising costs.
💡 Why It Matters
- · The escalating costs of producing new hardware may lead to a shift in consumer expectations, with many gamers unwilling to pay premium prices for next-generation consoles.