Xbox Game Pass Lost 'Millions' Of Subscribers Following October 2025 Price Increase

purexbox.com Jun 9, 2026

Xbox Game Pass Lost ‘Millions’ Of Subscribers Following October 2025 Price Increase

Curated by Shubham · TechCapsules · Jun 9, 2026

AI-summarised brief · reviewed before publication

Xbox Game Pass lost millions of subscribers following a significant price increase in October 2025. The price hike, which saw Xbox Game Pass Ultimate and PC Game Pass rise from $19.99 to $29.99 per month, was met with backlash from fans. Despite the addition of perks like Fortnite Crew, the increased cost appears to have deterred subscribers. The company later corrected the offering with a price drop in April, but the damage had already been done, with the service's value still being perceived as less than its previous price.

💡 Why It Matters

· The price increase and subsequent subscriber loss highlight Xbox's struggle to balance revenue growth with customer satisfaction.
· The company's decision to prioritize profit over affordability may have long-term consequences for its market share and reputation.

Capsules Gaming

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GTA 5’s Last-Gen Xbox Version Is Getting A Free Upgrade To Series…

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playstationlifestyle.net · Jun 18

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purexbox.com · Jun 18

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💡 Gears of War: E-Day's ability to maximize Unreal Engine 5's capabilities sets a high standard for future Xbox Series X games. Its impending release will test the console's performance under intense graphical demands.

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