Thailand ranks second globally for AI adoption growth, Microsoft says

thestar.com.my Jun 10, 2026

Thailand ranks second globally for AI adoption growth, Microsoft says

Curated by Shubham · TechCapsules · Jun 10, 2026

AI-summarised brief · reviewed before publication

Thailand has achieved the world's second-fastest growth in workplace adoption of artificial intelligence, with a year-on-year growth rate of 36.4%, behind only South Korea. The country's overall AI adoption rate stands at 12.4%, with data workers in Thailand using AI at a rate of 32%, twice the global average. Thai business leaders demonstrate a strong AI vision, with 51% of executives showing clear direction on AI adoption. Microsoft's reports highlight Thailand's rapid AI adoption and enthusiasm, with significant room for further growth as 87.6% of the population has yet to adopt AI. Thailand's AI market is moving towards real business success.

💡 Why It Matters

· Strong AI adoption can drive business outcomes and create new opportunities for the country.
· Thai organisations' high percentage of "Frontier Professionals" and clear AI vision among leaders set them up for success in leveraging AI.

AI Capsules Microsoft

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