YouTube rolling out new in-app messaging with invite-only chats
AI-summarised brief · reviewed before publication
YouTube is expanding its in-app messaging system, allowing users to connect over their favorite videos directly on the platform. The new feature, which was tested last year, lets users share videos, Shorts, or livestreams and have 1:1 conversations with friends and family. The messaging system is invite-only, with users requiring a URL link to initiate conversations. The feature is now rolling out to YouTube users in the US, UK, Brazil, and Singapore.
💡 Why It Matters
- · The new messaging system on YouTube could redefine how users interact with each other on the platform, potentially increasing engagement and community building.
- · By focusing on video sharing and conversations with known contacts, YouTube is carving out a niche for itself in the messaging space.