Tesla’s Top Executive Shakeup: Musk Takes Over Sales in North America and Europe
Jul 1, 2025

Tesla’s Top Executive Shakeup: Musk Takes Over Sales in North America and Europe

AI-summarised brief · reviewed before publication

Following the sudden departure of Omead Afshar, Tesla's Head of Sales for North America and Europe, the company has undergone a significant executive reshuffle. Afshar, who was also known as Elon Musk's right-hand man, left the company after a seven-year tenure. According to sources familiar with the matter, CEO Elon Musk is now overseeing sales in both North America and Europe. Additionally, Tom Zhu, currently the Senior Vice President of Automotive at Tesla, will be responsible for sales in Asia. The changes come as Tesla is struggling to meet its sales targets, with deliveries looking to be close to the 1.8 million vehicles the company delivered in the past two years. Despite being the best-selling electric vehicle maker by a significant margin, Tesla has been facing growth challenges, particularly over the past six months. In response, the company is shifting its focus to address its struggling automotive sales, which have been impacted by slow growth despite recent vehicle redesigns and the introduction of new technologies and improvements. In addition to revitalizing its sales efforts, Tesla is also prioritizing the deployment of its autonomous technology, including the recent launch of its Robotaxi platform in Austin, Texas. While autonomous tech is seen as a long-term catalyst for Tesla's growth, the company recognizes the need to address its current sales challenges in order to drive overall success.