Xbox CSO Shuts Down Rumour About Exclusives, Insists They’ll Happen Every Year
purexbox.com Jun 16, 2026

Xbox CSO Shuts Down Rumour About Exclusives, Insists They’ll Happen Every Year

AI-summarised brief · reviewed before publication

Xbox Chief Strategy Officer Matthew Ball has denied rumours that the company will reverse its approach to exclusive games. Ball confirmed that Gears of War: E-Day and Clockwork Revolution will remain exclusive to Xbox, despite speculation they could be released on PS5 and Switch 2. He also stated that Xbox plans to announce new exclusives every year for the foreseeable future. This reassurance comes after Windows Central editor Jez Corden labelled the rumour as "fanfic". The denial aims to alleviate concerns about Xbox's long-term strategy, emphasizing exclusives as a core part of its approach. Xbox is committed to its exclusive games strategy.

💡 Why It Matters

  • · Xbox's commitment to exclusives strengthens its competitive edge against rival consoles.
  • · Annual exclusive releases will help maintain a loyal customer base.