EU publishes its AI content labelling playbook ahead of the AI Act’s August deadline

artificialintelligence-news.com Jun 16, 2026

EU publishes its AI content labelling playbook ahead of the AI Act’s August deadline

Curated by Shubham · TechCapsules · Jun 16, 2026

AI-summarised brief · reviewed before publication

The European Union has published its AI content labelling playbook, a voluntary Code of Practice to help companies meet transparency rules under the EU AI Act. The Code sets out practical steps for businesses to mark and label AI-generated content, including deepfakes and AI-manipulated text, and requires clear labelling of interactive AI systems. The rules apply from August 2, 2026, and companies can sign the Code to demonstrate compliance. The Code is optional, but the obligations it points to are mandatory under Article 50 of the EU AI Act, aiming to help users spot AI-made or AI-altered material.

💡 Why It Matters

· Europeans' right to know the origin of AI-generated content is now a priority, particularly when it can shape public debate.
· Clear labelling helps narrow the space for deception and promotes transparency in AI use.

AI Capsules Policies

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