EU-style App Store rules reach Brazil with new app stores & payments
AI-summarised brief · reviewed before publication
Apple has agreed to introduce EU-style App Store rules in Brazil, allowing developers to distribute iPhone apps through marketplaces outside the App Store. Under the agreement with Brazil's antitrust regulator, CADE, developers can begin integrating the new capabilities immediately. The changes will be part of iOS 26.5, requiring alternative marketplaces to receive authorization from Apple and comply with ongoing requirements, including a notarization process to identify malware and security threats.
💡 Why It Matters
- · The move expands Apple's concessions to a key emerging market, potentially setting a precedent for other countries to follow.
- · By allowing alternative marketplaces, Apple may be forced to adapt its App Store business model to accommodate increased competition.