FIFA Blockchain Ticketing: How Avalanche Is Fighting World Cup 2026 Scalpers
memeburn.com Jun 20, 2026

FIFA Blockchain Ticketing: How Avalanche Is Fighting World Cup 2026 Scalpers

AI-summarised brief · reviewed before publication

FIFA has implemented a blockchain ticketing system, powered by the Avalanche network, to combat scalping and secondary market issues during the 2026 World Cup. The system issues digital Right-to-Buy (RTB) and Right-to-Ticket (RTT) tokens, which are traded on a secondary marketplace and recorded on the Avalanche blockchain. This has resulted in over 100,000 RTBs issued and $25 million in combined trading volume. The system aims to keep ticket sales within FIFA's controlled ecosystem, cutting out intermediaries like StubHub and Ticketmaster.

💡 Why It Matters

  • · The success of FIFA's blockchain ticketing system could extend to other major sporting events, such as the 2027 Women's World Cup and the NBA, NFL, and European leagues.
  • · If successful, it could also influence the way ticketing is handled for concerts and other large events, potentially reducing the impact of scalpers and secondary market resellers.