Polymarket reportedly paid creators to post deceptive videos about fake bets
techcrunch.com Jun 22, 2026

Polymarket reportedly paid creators to post deceptive videos about fake bets

AI-summarised brief · reviewed before publication

Polymarket paid online creators to post deceptive videos about fake bets on its prediction market, according to a Wall Street Journal investigation. The investigation analyzed 1,100 videos and viewed instructional materials provided to creators, finding many videos featured fake trades and winnings on near-perfect copies of the Polymarket website. Creators were told not to disclose they were paid by Polymarket, but later added "partner" to their bios after being questioned. Polymarket plans to conduct an audit of its promotional content, stating it is committed to maintaining accurate and transparent markets. The practice has been compared to misleading commercials.

💡 Why It Matters

  • · Deceptive marketing tactics can erode trust in emerging technologies like prediction markets.
  • · Paid endorsements without clear disclosure undermine the credibility of online creators.