L’Oréal brings Maybelline virtual try-on to ChatGPT

artificialintelligence-news.com Jun 22, 2026

L’Oréal brings Maybelline virtual try-on to ChatGPT

Curated by Shubham · TechCapsules · Jun 22, 2026

AI-summarised brief · reviewed before publication

L’Oréal has announced a collaboration with OpenAI to bring Maybelline New York’s virtual makeup try-on feature to ChatGPT. The partnership covers consumer-facing shopping tools, product discovery, and advertising pilots. L’Oréal will use OpenAI's technology to improve product discovery and advertising for brands like Lancôme and Kérastase. The company will also use OpenAI's GPT-Rosalind model for skin microbiome research. L’Oréal's ModiFace technology will power the virtual try-on feature, allowing users to test makeup looks digitally. The collaboration extends to L’Oréal's internal use of AI in research, formulation, and content production.

💡 Why It Matters

· L’Oréal's use of AI in skin microbiome research could lead to the development of new skincare products.
· The company's integration of virtual try-on technology into ChatGPT expands its reach to over 900 million weekly active users.

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Ex-OpenAI researcher explains why he chose India over Silicon Valley: ‘Moving back…

Ex-OpenAI researcher Shyamal Anadkat has revealed that he quit his job at OpenAI and moved back to India earlier this year. Anadkat, who led the Applied Evals team at OpenAI, spent nearly four years working out of their San Francisco Bay Area office. He believes that India has the potential to build the future of artificial intelligence, citing a lack of confidence in building world-class institutions as the biggest gap. Anadkat has been speaking with researchers and thinkers across India and the Asia-Pacific region, convinced that there are many who want to build the future from India.

💡 The decision of a high-profile AI researcher to move back to India challenges the conventional wisdom that Silicon Valley is the only place to build world-changing organisations. By highlighting the potential of India's ecosystem, Anadkat's move may inspire others to pursue ambitious projects and build institutions of global consequence.

sea.mashable.com · Jun 22

Amazon dropped Luca Guadagnino’s OpenAI film, months after partnering with OpenAI

Amazon MGM Studios has dropped Luca Guadagnino's film "Artificial", a biopic about OpenAI CEO Sam Altman, despite a strategic partnership between Amazon and OpenAI. The film, starring Andrew Garfield as Altman and Ike Barinholtz as Elon Musk, had received $40 million in funding and was slated for a 2027 SXSW release. The team behind the film was shocked by the decision, given Amazon's previous support. Amazon expressed admiration for Guadagnino and hopes to continue working with him, citing a desire for the film to be released by a different studio. The film has been screened for potential buyers, but a new home has not been found yet, leaving its future uncertain with a potential awards run at stake.

💡 The sudden drop raises questions about Amazon's commitment to its OpenAI partnership. Amazon's $50 billion investment in OpenAI hangs in the balance as the film's fate remains uncertain.

ign.com · Jun 20

Amazon Walks Away from Nearly Complete Sam Altman Movie Just Months After…

Amazon has walked away from Artificial, a nearly complete biopic about OpenAI CEO Sam Altman, just months after investing $50 billion in the company. The decision, made by Prime Video head Mike Hopkins, follows positive reactions to the movie from private test screenings. Directed by Luca Guadagnino, the film stars Andrew Garfield as Altman and features a cast that includes Ike Barinholtz as Elon Musk. Amazon is working with the film's team to find a new distributor, with the movie's release now uncertain.

💡 The sudden departure of Amazon from the movie raises questions about the company's commitment to its investment in OpenAI. The decision may also indicate a shift in Amazon's priorities, potentially reflecting a growing unease with the controversy surrounding Altman's tenure at OpenAI.

financialexpress.com · Jun 20

‘xAI is kind of a failure’: AI godfather Yann LeCun doubts Musk…

Yann LeCun, a prominent AI expert, has expressed doubts about Elon Musk's AI venture, xAI, calling it "kind of a failure" due to the departure of its founding team. LeCun, founder of AMI Labs and former chief AI scientist at Meta, questioned xAI's ability to attract top AI talent and compete with rivals like OpenAI and Anthropic. Musk's company has built significant computing infrastructure, but LeCun believes this may not be enough to ensure success. The criticism comes after Musk merged SpaceX with xAI, which posted a $2.5 billion operating loss in the first quarter. LeCun's own startup, AMI Labs, recently raised $1 billion in funding.

💡 LeCun's comments highlight the challenges AI companies face in balancing rising demand with high costs, forcing them to rely on investor funding. Musk's struggle to attract top talent undermines xAI's prospects.

techcrunch.com · Jun 19

OpenAI is bringing on some big guns in the lead-up to its…

OpenAI is bolstering its team ahead of its public debut by hiring Noam Shazeer, a renowned AI expert, and Dean Ball, a former Trump White House AI policy official. Shazeer, credited with co-authoring the seminal 2017 paper "Attention Is All You Need," joins from Google, where he had been a co-lead at Gemini and founder of Character AI. Ball, who will lead OpenAI's Strategic Futures team, will focus on shaping frontier AI policy, covering catastrophic risk, recursive self-improvement, and labor market impact. The hires come as Anthropic faces government scrutiny.

💡 The OpenAI hires signal a strategic move to consolidate its insider status with the U.S. government, potentially giving it an edge over rival Anthropic, which is currently battling export control restrictions.

artificialintelligence-news.com · Jun 18

Microsoft sells OpenAI models in China. OpenAI and Anthropic won’t.

Microsoft has become the primary supplier of OpenAI models in China, selling the technology to the country's largest internet companies, including ByteDance, Ant Group, Meituan, and Tencent. The arrangement hands Microsoft a unique position, as it sells OpenAI models to Chinese firms that the model's creator, OpenAI, will not deal with directly. Microsoft's Azure AI revenue in China has expanded significantly, tripling in the financial year to June 2025. The company's contract with OpenAI allows it to set its own terms for selling GPT models abroad.

💡 Microsoft's dominance in the Chinese market for OpenAI models raises concerns about the potential misuse of the technology and the company's ability to police its use. The arrangement also highlights the tension between Microsoft's business interests and OpenAI's concerns about intellectual property and risk in the Chinese market.