Smart glasses maker Even Realities hits $1B valuation with $150M funding led by Meituan, Tencent
techcrunch.com Jul 6, 2026

Smart glasses maker Even Realities hits $1B valuation with $150M funding led by Meituan, Tencent

AI-summarised brief · reviewed before publication

Even Realities, a three‑year‑old Shenzhen startup founded by former Apple engineers, secured $150 million in a pre‑Series B round led by Meituan and Tencent, valuing the company at $1 billion. The funding follows the launch of its G1 glasses, which sold over 10,000 units, and the G2 model released in November, which forgoes a camera in favor of a heads‑up display controlled by a companion ring. CEO Will Wang emphasizes privacy‑by‑design, using encrypted voice translation and European‑grade data protection. Even’s proprietary Holistic Adaptive Optics integrates microchips, waveguides and prescription support, positioning optics as its competitive edge. The firm now employs 300‑400 staff, ships primarily from China, and targets affluent professionals in the U.S., Japan, South Korea, the Middle East and Europe, with average orders near $1,000.

💡 Why It Matters

  • · By proving a profitable, privacy‑focused glasses model can scale without a camera, Even Realities challenges the dominant content‑capture narrative and forces larger players to reconsider hardware‑first, optics‑centric strategies.