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Unlocking heritage resources in digital era
en.nhandan.vn Jul 14, 2026

Unlocking heritage resources in digital era

Curated by · TechCapsules ·

AI-summarised brief · reviewed before publication

Ho Chi Minh City has launched the "Touching heritage – urban memories" livestream campaign, a collaboration between the Department of Culture and Sports, the Viet Nam Cultural Heritage Conservation Support Fund, and TikTok Viet Nam. Running from June to July 2026, the initiative features content creators exploring historic sites like the Independence Palace and Ben Thanh Market. This campaign serves as the first practical step in the "dLocals Ho Chi Minh City" programme, aiming to bring local cultural heritage closer to communities through digital platforms. Early sessions generated millions of views, with viewers expressing emotional connections to their urban memories. This effort aligns with Vietnam’s broader strategy to utilize digital technology for heritage preservation. Similar initiatives include the Van Mieu night tour using 3D mapping and the iMuseum VFA application. Various national institutions have also adopted virtual reality tours and online exhibitions to create engaging cultural tourism products that attract substantial visitor numbers and promote sustainable heritage value.

💡 Why It Matters

  • · By leveraging social media storytelling, this campaign transforms static historical sites into dynamic, emotionally resonant experiences for younger demographics.
  • · It demonstrates how digital engagement can directly drive physical tourism and community connection, moving beyond mere preservation to active cultural participation.
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