Garmin just accidentally revealed pricing for its own Fitbit Air rival — but leaked images look awfully dubious
AI-summarised brief · reviewed before publication
Garmin inadvertently disclosed pricing for its upcoming Cirqa smart band, a direct competitor to the Fitbit Air, through its own backend systems. Reddit users identified a specific part number from a leaked image and utilized it within Garmin’s URL structure to retrieve official pricing data. The device is listed at $199.99 in the US, £179 in the UK, and €199 in Europe. This confirmed pricing significantly undercuts earlier rumors of a $500 price tag. While the financial data appears authentic, sourced directly from buy.garmin.com, accompanying images of the screenless wearable are widely suspected to be AI-generated fakes. The leak highlights a security oversight in Garmin’s digital infrastructure, allowing public access to unreleased product details. Users verified the data’s legitimacy by testing control part numbers, which returned errors, confirming the specific Cirqa listing is genuine. The incident has sparked intense discussion regarding the device’s market positioning and design authenticity.
💡 Why It Matters
- · The verified sub-$200 price point forces competitors to reconsider their premium strategies for screenless health trackers.
- · It proves that major tech firms remain vulnerable to simple URL manipulation, exposing sensitive product roadmaps to public scrutiny.